Agent Vi Provides Footfall Statistics and Business Insights to The Strand at Coolangatta Shopping Center
“Agent Vi’s video analytics solution provides an accurate measurement of people movement which gives our Marketing Manager the analytical capacity to develop plans to drive retail within our facility… savVi’s Business Intelligence application provides additional features for traffic flow analysis including heat maps and target paths, which allow us to align our services and support to control risk and meet the center’s security and operational demands.”
Operations Manager, The Strand at Coolangatta
The Strand at Coolangatta is a shopping center of 32,000 sq. meters comprising boutiques and shops, two levels of office space, and two levels of underground parking for customers. The Strand at Coolangatta sought to upgrade their surveillance system to support security, safety and insurance challenges, and sought a video analytics solution to shed light on footfall statistics and traffic at the site.
savVi, Agent Vi’s unified video analytics solution, was deployed. Nearly 30 cameras at the site, specifically those above the facility’s entrance and exit points and along the street-front shop entrances, are analyzed by savVi’s Business Intelligence capabilities which extract data from surveillance video for automated statistical analysis. The site employs Milestone’s XProtect® Professional as their VMS recording and viewing application, which is fully integrated with savVi.
The management team has access to data regarding the number of people entering and exiting the complex, enabling planning of security procedures and promotional activities. There is understanding of numbers of shoppers present on each floor at any time, allowing management of insurance concerns related to maximum occupancy limits. The video feeds analyzed by savVi also offer valuable information indicating dwell time of customers in the window displays and traffic into stores.